Keeping track of your keyword rankings is vital to boosting organic traffic and enhancing your site’s visibility. We’ve witnessed the profound impact effective keyword tracking can have on a website’s performance. This detailed guide will walk you through the best keyword tracking software options available in 2024, so you can make a well-informed choice for your SEO strategy.
Why Use Keyword Tracking Software?
For any SEO professional or business owner serious about improving their online presence, keyword tracking software is an indispensable tool.
Here’s why:
- Monitor Performance: Keep tabs on how your website ranks for targeted keywords over time.
- Identify Opportunities: Spot new keywords and content gaps that can be leveraged.
- Measure SEO Efforts: Assess the effectiveness of your optimization strategies.
- Competitor Analysis: Stay informed about your competitors’ rankings and strategies.
- Data-Driven Decisions: Make smart choices grounded in accurate, up-to-date data.
Overview of the Best Keyword Tracking Software
After extensive research and hands-on experience, We’ve compiled a list of the 15 best keyword tracking tools available. Each keyword tracking tool has been evaluated based on its features, pricing, ease of use, and suitability for different types of users.
Let’s dive into the details of each tool to help you find the perfect fit for your needs.
Best Keyword Tracking Software
SEMrush
SEMrush is a comprehensive all-in-one SEO toolkit that includes powerful keyword tracking capabilities.
Benefits and Features:
- Daily rank updates
- Local and mobile rank tracking
- Competitor analysis
- SERP feature tracking
- Custom reports and alerts
Pricing: Plans start at $99/month, with a 7-day free trial available.
Best for: Agencies, enterprises, and serious SEO professionals.
Why we chose it: SEMrush offers unparalleled depth in its SEO features, making it an excellent choice for those who need comprehensive digital marketing tools beyond just keyword tracking. Its ability to provide insights across multiple aspects of SEO makes it invaluable for developing holistic strategies. To know more you can read the Detailed SEMRush Review.
Ahrefs
Ahrefs is known for its robust backlink analysis tools, but it also offers excellent keyword tracking capabilities. You can watch the tutorial to learn more about it.
Benefits and Features:
- Accurate rank tracking
- Historical data
- SERP feature tracking
- Competitor rank tracking
- Integration with other Ahrefs tools
Pricing: Plans start at $120/month, with a 7-day trial for $7.
Best for: SEO professionals, agencies, and businesses of all sizes.
Why we chose it: Ahrefs combines powerful keyword tracking with industry-leading backlink analysis, making it an ideal choice for those who prioritize a comprehensive approach to SEO. Its user-friendly interface and depth of data make it suitable for both beginners and experts.
Moz Pro
Moz Pro is a well-established SEO software suite that includes robust keyword tracking features.
Benefits and Features:
- Weekly rank updates
- Local rank tracking
- Custom reports
- SERP feature tracking
- Integration with other Moz tools
Pricing: Plans start at $49/month, with a 30-day free trial available.
Best for: Small to medium-sized businesses and SEO agencies.
Why we chose it: Moz Pro offers a great balance of features and usability, making it accessible for those new to SEO while still providing the depth needed by professionals. Its strong focus on education and community support adds significant value for users looking to improve their SEO knowledge. To know more you can read the detailed review of Moz Pro
Google Search Console
Google Search Console is a free tool provided by Google that offers insights into your website’s search performance.
Benefits and Features:
- Direct data from Google
- Average position tracking
- Click-through rate data
- Mobile vs. desktop performance
- Integration with Google Analytics
Pricing: Free
Best for: All website owners, regardless of size or expertise.
Why we chose it: As a free tool directly from Google, Search Console provides the most accurate data on how Google sees and ranks your site. It’s an essential tool for any SEO strategy, offering valuable insights that complement paid tools.
SE Ranking
SE Ranking is a comprehensive SEO platform with a strong focus on keyword rank tracking.
Benefits and Features:
- Daily rank updates
- Local and mobile rank tracking
- White-label reports
- Competitor tracking
- Keyword grouping and organization
Pricing: Plans start at $52/month, with a 14-day free trial available.
Best for: Small to medium-sized businesses and SEO agencies.
Why we chose it: SE Ranking offers a great balance of features and affordability, making it accessible for smaller businesses while still providing the depth needed by agencies. Its user-friendly interface and comprehensive reporting make it easy to track and communicate SEO progress.
Serpstat
Serpstat is an all-in-one SEO platform that includes robust keyword tracking capabilities.
Benefits and Features:
- Daily rank updates
- SERP feature tracking
- Competitor analysis
- Keyword clustering
- API access
Pricing: Plans start at $59/month, with a 7-day free trial available.
Best for: SEO professionals, agencies, and businesses of all sizes.
Why we chose it: Serpstat offers a comprehensive suite of SEO tools at a competitive price point. Its keyword tracking features are particularly strong, and the platform’s ability to handle large-scale projects makes it suitable for agencies and enterprises.
AccuRanker
AccuRanker is a dedicated keyword rank tracking tool known for its speed and accuracy.
Benefits and Features:
- On-demand rank updates
- Unlimited users
- Advanced SERP feature tracking
- Share of voice reporting
- Google Data Studio integration
Pricing: Plans start at $116/month, with a 14-day free trial available.
Best for: SEO agencies and enterprises with large-scale tracking needs.
Why we chose it: AccuRanker’s focus on speed and accuracy makes it stand out for those who need real-time ranking data. Its ability to handle large volumes of keywords and provide on-demand updates is particularly valuable for agencies managing multiple clients.
Advanced Web Ranking
Advanced Web Ranking is a comprehensive SEO software with a strong emphasis on rank tracking.
Benefits and Features:
- Local and mobile rank tracking
- White-label reporting
- Competitor analysis
- Keyword grouping and tagging
- API access
Pricing: Plans start at $99/month, with a 30-day free trial available.
Best for: SEO agencies and in-house teams managing multiple websites.
Why we chose it: Advanced Web Ranking offers a powerful combination of features and flexibility, making it suitable for agencies and businesses managing complex SEO campaigns. Its customizable reporting and API access allow for seamless integration into existing workflows.
Rank Tracker by SEO PowerSuite
Rank Tracker is part of the SEO PowerSuite, offering desktop-based keyword tracking capabilities.
Benefits and Features:
- Unlimited keyword tracking
- Local and mobile rank tracking
- SERP feature tracking
- Competitor analysis
- One-time payment option
Pricing: Free version available; Professional license starts at $299 (one-time payment).
Best for: Small to medium-sized businesses and individual SEO professionals.
Why we chose it: Rank Tracker’s desktop-based approach offers a unique advantage for those concerned about data privacy or who prefer not to rely on cloud-based solutions. The one-time payment option also makes it cost-effective for long-term use.
Wincher
Wincher is a user-friendly keyword rank tracking tool designed for simplicity and effectiveness.
Benefits and Features:
- Daily rank updates
- Competitor tracking
- SERP feature monitoring
- Keyword grouping
- White-label reporting
Pricing: Plans start at 49USD/month, with a 14-day free trial available.
Best for: Small businesses and SEO beginners.
Why we chose it: Wincher’s focus on simplicity and affordability makes it an excellent choice for small businesses or those new to SEO. Its straightforward interface and essential features provide everything needed for basic keyword tracking without overwhelming users.
SERPWatcher
SERPWatcher is part of the Mangools SEO suite, offering streamlined keyword rank tracking.
Benefits and Features:
- Daily rank updates
- Mobile rank tracking
- Competitor tracking
- Dominance Index metric
- Integration with other Mangools tools
Pricing: Plans start at $29.90/month (as part of Mangools suite), with a 10-day free trial available.
Best for: Small to medium-sized businesses and SEO beginners.
Why we chose it: SERPWatcher’s intuitive interface and unique Dominance Index metric make it easy for users to understand their overall SEO performance at a glance. Its integration with other Mangools tools provides additional value for those looking for a comprehensive yet user-friendly SEO solution.
Nightwatch
Nightwatch is a modern SEO software platform with advanced keyword tracking capabilities.
Benefits and Features:
- Daily rank updates
- Local and mobile rank tracking
- Custom data segmentation
- Advanced reporting
- API access
Pricing: Plans start at $32/month, with a 14-day free trial available.
Best for: SEO agencies and data-driven professionals.
Why we chose it: Nightwatch’s focus on data segmentation and advanced reporting makes it ideal for SEO professionals who need to dive deep into their ranking data. Its modern interface and powerful features offer a fresh approach to keyword tracking. Nightwatch watch also integrates AI into it’s tool to make data more richer and easy to consume.
ProRankTracker
ProRankTracker is a dedicated rank tracking tool with a focus on accuracy and comprehensive tracking options.
Benefits and Features:
- Daily and on-demand updates
- Local, mobile, and video rank tracking
- White-label reporting
- Competitor tracking
- API access
Pricing: Plans start at $49/month, with a 7-day free trial available.
Best for: SEO agencies and businesses with diverse tracking needs.
Why we chose it: ProRankTracker’s wide range of tracking options, including video rankings, makes it stand out for businesses with diverse SEO needs. Its affordable pricing and scalable plans make it suitable for both small businesses and larger agencies.
The Future of Keyword Tracking: Trends to Watch
As we look ahead, several trends are shaping the future of keyword tracking:
- Voice Search Optimisation: With the rise of voice-activated devices, tracking performance for conversational queries will become increasingly important.
- Visual Search Integration: As search engines improve image recognition capabilities, tracking rankings for visual searches will gain prominence.
- Entity-Based SEO: Moving beyond keywords, future tools may focus more on tracking the performance of entities and topics in search results.
- Privacy-First Tracking: As data privacy regulations tighten, expect tools to develop more privacy-compliant methods of gathering ranking data.
- Cross-Platform Tracking: With the diversification of search platforms (e.g., Amazon, YouTube), tools will need to provide a unified view of rankings across multiple search ecosystems.
Conclusion
Choosing the right keyword tracking software is crucial for the success of your SEO efforts. Each tool on this list offers unique features and benefits, catering to different needs and budgets. Whether you’re a small business owner just starting with SEO or an experienced agency managing multiple clients, there’s a keyword research tool here that can help you track and improve your keyword rankings effectively.
Remember, the best tool for you will depend on your specific needs, budget, and level of SEO expertise. Consider starting with a free trial of a few different options to find the one that fits best with your workflow and provides the insights you need to drive your SEO strategy forward.
By leveraging the power of keyword tracking software, you’ll be well-equipped to monitor your SEO progress, identify opportunities for improvement, and ultimately drive more organic traffic to your website. Happy tracking!
